2018 03 19-25
融 资
天奥科技
公司业务：VR/AR、3D投影内容定制
融资情况：百万级A轮融资
投资方：大连艺术大学
ModiFace
公司业务：AR美妆
融资情况：未透露
投资方：欧莱雅(收购)
Lytro
公司业务：光场技术
融资情况：约4000万美元
投资方：Google(计划收购)
Financing
Spaceon
Company business: VR/AR, 3D projection content customization.
Financing situation: mega A round financing.
Investor: dalian art university.
ModiFace
Company business: AR beauty makeup.
Financing condition: not disclosed.
Investor: l 'oreal (acquisition)
Lytro
Company business: optical field technology.
Financing: about $40 million.
Investor: Google(planned acquisition)
行 业
工信部信息中心日前发布《2018年中国泛娱乐产业白皮书》，《白皮书》以VR为例介绍，VR技术在游戏产业得到快速应用，类型丰富的VR游戏层出不穷，游戏游艺设备也积极引进 VR玩法，成为相关行业新的机遇。据中国文化娱乐行业协会信息中心数据显示，2017年我国VR游戏用户数量约0.4亿元,同比增长一倍，约占游戏用户规模的10%；VR游戏销售收入约4.0亿元，同比增长28.2%,热门VR游戏超过800款，VR已经成为游戏产业中重要的垂直领域之一。
Vive Pro专业版头显于3月19日正式开启预售。Vive Pro专业版头显(不含手柄和定位器)官方零售价人民币6488元，预售渠道包括Vive官网、京东、天猫、国美、苏宁等线上线下平台，4月5日“Vive Day”开始发货。预购即赠送价值2200元的4款热门VR应用、价值169元的6个月Viveport会员服务和等值128元的1280 Vive币.这四款热门VR应用分别是《快斩三国》、《永恒战士VR》、《亚利桑那阳光》和《vDesign Home》。
HTC Vive在GDC大会期间，宣布Vive Focus一体机将进入国际市场。从今天开始，海外开发者可以通过Vive开发者页面申请开发者套件。Vive Focus是一款支持六自由度的VR一体机，旨在为个人和商业用途提供高端的VR体验。
近日，PTC发布了最新的《工业创新现状》系列研究报告。该系列报告以PTC客户群的数据为基础，对工业物联网(IoT)和增强现实(AR)技术当前的发展状况及未来的推广计划提供基于数据的客观分析。两份报告考察了推动这两项技术走向普及的行业、在整个价值链上部署的功能和用例以及带来的业务价值类型。
日前美国专利与商标局公布了一批新的苹果专利，其表明这家公司仍然在研发与虚拟现实和增强现实相关的技术，如为创建VR内容的多重分辨率系统，头显概念，以及一个3D文件编辑系统。
谷歌已经正式发布ARCore 1.0开发平台，但高质量的AR应用仍然很少。现在，多达60多款AR应用已经来到了谷歌Play商店，包括电商eBay、Lowe's和Jet.com等等。谷歌为此专门在Play Store中为AR设置了一个专区。
Industry
Ministry of industry and information center released by the white paper on China's extensive entertainment industry in 2018, "white paper" in VR, for example, VR technology in the game industry get rapid application, types of VR games emerge in endlessly, recreational facilities were positively introduces VR play game, as a new opportunities for related industries. According to the information center of China cultural entertainment industry association, the number of VR game users in China is about 0.4 billion yuan in 2017, doubling from the same period last year, accounting for about 10% of the game users' scale. The sales revenue of VR games is about 400 million yuan, a year-on-year increase of 28.2%, and over 800 popular VR games. VR has become one of the important vertical fields in the game industry.
The professional version of Vive Pro debuted on March 19. Vive Pro Pro head show (not including the handle and locator) official retail price 6488 yuan, booking channels including Vive website, jingdong, Tmall, gome, suning and other online platform, April 5 "Vive Day" start shipping.Purchase in advance to the present value of 2200 yuan four popular VR applications, worth 169 yuan 6 months Viveport member services and the equivalent of 128 yuan of 1280 Vive currency. The four most popular VR applications are quick to cut in The Three Kingdoms, the eternal warrior VR, the Arizona sunshine "and" vDesign Home ".
HTC Vive announced during the GDC conference that the Vive Focus will enter the international market. Starting today, overseas developers can apply for a developer suite via the Vive developer page. Vive Focus is a six-dof VR all-in-one machine designed to provide a high-end VR experience for both personal and commercial use.
Recently, PTC released its latest research report on the status of industrial innovation. Based on the data of PTC customer base, this series provides an objective analysis of the current development status of the industrial Internet of things (IoT) and augmented reality (AR) technology and future promotion plans. The two reports examined the types of functions and use cases and the types of business value that drove these two technologies to become pervasive, deployed across the value chain.
Has the United States patent and trademark office released a new batch of apple patents, it indicates that the company is still in research and development related to virtual reality and augmented reality technology, such as multiple resolution for creating VR content system, first concept, as well as a 3 d file editing system.
Google has officially launched ARCore 1.0 development platform, but high quality AR applications are still rare. Now, more than 60 AR apps have come to Google Play stores, including eBay, Lowe's and Jet.com. Google specifically sets up a zone for AR in the Play Store.
见 闻
近日，腾讯首款AR捉妖手游《一起来捉妖》版号已过审，目前已开启预约。《一起来捉妖》是一款AR捉妖休闲手游。据预约界面显示，《一起来捉妖》采用了小龙女、葫芦娃、妲己等国内经典的卡通、游戏的Q版形象，目前支持AR捕捉、LBS场景争夺、饲养繁殖和自由交易等玩法。玩家可通过手机摄像头扫描周围实景，寻找并捕捉妖怪。
在位于巴黎的法国自然历史博物馆中，参观者们可以乘坐一架被北极光包围的冰蓝色的飞机，目的地有一个包含460个物种的球体，包括人类和所有物种共同的祖先，或者可以称之为LUCA，这是一个很小的单细胞有机体，被认为是地球上目前所有生命体共同的起源。这个名为The Cabinet of Virtual Reality的体验项目是一个全新的永久性的VR装置，在其中参观者能够佩戴一台VR头显，来探索物种之间的联系，并且可以查看其中的生物，模拟一些体验。比如，参观者可以站在一头大象前面，直观了解其庞大的体型。
在VR诞生之时人们就憧憬利用它改善购物体验，现在梅西百货要将这一构想付诸实施。在拉斯维加斯举行的ShopTalk零售会议上，梅西首席执行官杰夫·根尼特宣布在今年夏天前会在50多家门店引入VR技术，帮助销售。
近日，北京地铁上线了新版APP，新增了实景VR导航、换乘到站和末班车提醒等实用功能。同时，在此前版本的线路查询只有最短时间和最少换乘线路的基础上，增加了换乘线路拥挤度查询，方便乘客多样化选择。
NEWS
Recently, tencent's first AR monster, mobile game, "together to catch the monster" has been audited, and has now opened an appointment. "Together to catch the devil" is an AR catch demon leisure mobile game. , according to booking interface "together to catch the demon" adopted a little dragon female, gourd dolls, da ji domestic classic cartoon, game Q version of the image, the current support AR capture, LBS scenarios for the bred, and free trade, etc. Players can scan the surrounding landscape through a mobile phone camera to find and catch monsters.
In French museum of natural history in Paris, the visitors can take a plane is surrounded by the aurora borealis ice blue, destination have a sphere containing 460 species, including humans and all species common ancestor, or you can call LUCA, it is a very small single-celled organisms, is considered to be the origin of all life on earth at present common.This is called The Cabinet of The experience of Virtual Reality project is a new permanent VR devices, in which visitors can wear a VR head show, to explore The relationship between species, and can view The creature, to simulate some experience. For example, visitors can stand in front of an elephant and get a sense of its huge size.
When VR was born, people wanted to use it to improve the shopping experience, and now macy'sis going to put that idea into practice. At the ShopTalk retail conference in Las Vegas, CEO Jeff gennett announced the introduction of VR technology in more than 50 stores this summer to help sell.
Recently, the Beijing subway launched a new version of the APP, which added practical functions such as real scene VR navigation, transfer to station and last bus reminder. At the same time, in the previous version of the line query only the shortest time and the minimum transfer lines on the basis, added the transfer line congestion degree query, convenient passenger diversification choice.
